Even though, Mahesh Babu leads in endorsing big brands and Pawan is shying away from it ( even though he did cola commercial before) but Pawan is ahead of Mahesh in more ways than one Coz, Pawan has evolved a 'brand of his own', claim industry sources. His onscreen personality that comprises of his fearless attitude, confidence and hard hitting dialogues have caught the imagination of youngsters which led to the framing of a new coinage' pawanism". His image has grown so big, that even stars like Ram Charan, Nitin and Nani are using it in their films 'to reach out to masses" since showing the his 'pic' is drawing applause in auditorium but Mahesh had no such die-hard followers.
Even Pawan's third marriage and his keeping distance from his brother Chiranjeevi, hasn't dented his inspiring persona and in fact, its growing by the day. May be, his transparency in real-life has bolstered his ratings among his fans and adding new ones every other day. Although, Mahesh's market is almost on par with Pawan, but Dhookudu star 'persona' hasn't grown enhanced in 'totality'. Quite a quirky situation for the Mahesh.
